Step 2 — Settings -> Schema -> Site Info #
Configure your site identity, address, hours, and structured data for search engines.
Navigation Path
| WordPress Admin → SchemaEngine AI → Settings → Schema → Site Info |
The Site Info page is where you define your site’s identity for schema.org markup. Data entered here is used by search engines to build Knowledge Panels and local rich results
Validation Key
✖ Error — Required field
Fields marked with a red asterisk (*) trigger a red inline error if left empty. Schema output will be incomplete or blocked until resolved.
⚠ Warning — Recommended field
Fields that show a warning indicator when empty. The form can still be saved, but missing values reduce schema completeness and may affect rich result eligibility.
Sub-Sections on This Page #
2.1. Site Info
2.2. Address ➕ supports multiple entries
2.3. Geo Coordinates
2.4. Site Others Info
2.5. Help Center ➕ supports multiple entries
2.6. Page
2.1 Site Info #
This section captures the core identity of your site or business — who it represents, what it is called, and how it looks in search results. It is the most important section on this page.
1. Site Represents Type #
Choose whether your site represents an Organization or a Person. This single toggle changes which fields and sidebar sections are available throughout the entire plugin.
🏢 Organization | 👤 Person |
|---|---|
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Organization Sub-Category #
When Organization is selected, a Sub Category dropdown appears. Choose the type that best describes your business. This maps to the most specific schema.org type available, which can improve rich result eligibility.
| Sub-Category Value | Best Used For |
|---|---|
| Organization | Generic businesses with no specific category |
| LocalBusiness | Any physical location serving local customers — unlocks Address, Telephone, Price Range, and Opening Hours |
| Store / OnlineStore | Retail shops, eCommerce sites |
| Restaurant | Cafes, restaurants, food trucks, dining venues |
| MedicalOrganization | Clinics, hospitals, healthcare providers |
| EducationalOrganization | Schools, universities, training centres |
| NGO / Non-profit | Charities and non-profit entities |
| Corporation | Large companies and enterprises |
💡 LocalBusiness unlocks more fields
Selecting LocalBusiness (or any sub-type such as Restaurant or Store) activates the Address, Telephone, Price Range, and Opening Hours fields — all of which feed directly into Google’s local rich results and Business Profile schema.
2. Sub-Category #
Visible only when Site Represents Type is set to Organization. Select the schema.org sub-type that best describes your business to generate the most specific markup possible.
| Field | Description & Example |
|---|---|
| Sub-Category | Dropdown — Select the schema.org type. Example: Organization, LocalBusiness, Restaurant, Store |
| Field | Validation | Note |
|---|---|---|
| Sub-Category | ⚠ Warning (recommended) | Leaving this unset defaults to generic Organization schema, which may be less specific than ideal for local or industry-specific sites. |
3. Name & Alternate Name #
These two fields identify your site or business in schema markup and search engine knowledge panels.
| Field | Description & Example |
|---|---|
| Name | Primary display name used in schema markup. Example: Acme Digital Studio |
| Alternate Name | A trade name, alias, or abbreviation. Example: Acme Studio LLC |
| Field | Validation | Note |
|---|---|---|
| Name | ✖ Error (required) | Leaving this empty shows a red inline error. The identity schema block will be invalid. |
| Alternate Name | ○ Optional | No validation message. Omitted from output when blank. |
4. Business Logo & Image #
Upload fields that control visual identity in schema markup. Both map to schema.org image properties on the Organization or Person type.
| Field | Details |
|---|---|
| Business Logo | Your primary brand logo. Minimum size: 112 × 112 px. Once uploaded, Change and Remove options appear. Marked with * (required for full schema compliance). Maps to schema.org logo. |
| Image | A representative photo or image of the site or business. Choose via Select Image from the Media Library. Maps to schema.org image. |
| Field | Validation | Note |
|---|---|---|
| Business Logo | ⚠ Warning (recommended) | Asterisk (*) present. Missing logo triggers a warning and reduces knowledge panel display eligibility. |
| Image | ○ Optional | No asterisk. Omitted from output when not set. Does not block saving. |
5. Price Range #
Appears when Sub-Category is set to LocalBusiness or any of its sub-types. Represents the general cost level of your products or services in search results.
| Field | Details |
|---|---|
| Price Range | Use standard $ notation or a custom range. Examples: $, $$, $$$, $$$$, or $39–$199. Maps to schema.org priceRange. |
| Field | Validation | Note |
|---|---|---|
| Price Range | ⚠ Warning (recommended) | Asterisk (*) present. Missing value shows a warning. Recommended for LocalBusiness types; affects price display in local search results. |
6. Telephone #
The primary contact phone number for your organisation or local business. Required for Organization and LocalBusiness schema types to pass validation.
| Field | Details |
|---|---|
| Telephone | Enter with country code. Example: +1 555 123 4567. Maps to schema.org telephone. |
| Field | Validation | Note |
|---|---|---|
| Telephone | ✖ Error (required) | Asterisk (*) present. Missing value shows a red inline error for Organization and LocalBusiness types. Must be filled to pass schema validation. |
2.2 Address #
➕ Supports Multiple Addresses — use the + Add New button
Click + Add New below the last address card to add another location. Each address card is independent and generates its own schema.org PostalAddress entry. Useful for businesses with multiple branches or offices.
Each address card contains the following fields:
| Field | Description & Example |
|---|---|
| Street Address | Full street address. Example: 742 Evergreen Terrace, Building B |
| Address Locality | City or suburb. Example: Springfield |
| Address Region | State or administrative region. Example: Shelbyville County |
| Postal Code | ZIP or postcode. Example: 62701 |
| Country | Select from dropdown. Example: United States |
In the screenshot, two address cards are configured:
- 742 Evergreen Terrace, Springfield — primary office
- 131 Maple Avenue Suite 305, Shelbyville — secondary office
| Field | Validation | Note |
|---|---|---|
| Street Address | ⚠ Warning (recommended) | Recommended for LocalBusiness. Missing value may reduce local search eligibility. |
| Address Locality | ⚠ Warning (recommended) | City is expected for local schema output. |
| Address Region | ○ Optional | Omitted if blank. Recommended for completeness. |
| Postal Code | ○ Optional | Omitted if blank. |
| Country | ○ Optional | Select from dropdown; omitted if not chosen. |
2.3 Geo Coordinates #
Use Geo Coordinates to pin your business on a geographic map via schema markup. Google uses these values to confirm and display your physical location in local search results.
| Field | Details & Example |
|---|---|
| Latitude | Decimal degrees. Example: 23.8103 (Dhaka, Bangladesh) |
| Longitude | Decimal degrees. Example: 90.4125 (Dhaka, Bangladesh) |
| Radius | Service radius in kilometres. Useful for delivery or service-area businesses that serve a surrounding region. |
💡 How to find your coordinates
Open Google Maps → right-click your business location → click the coordinates shown at the top of the popup to copy them. Paste Latitude first, then Longitude.
| Field | Validation | Note |
|---|---|---|
| Latitude | ○ Optional | Omitted from schema output if blank. Strongly recommended for LocalBusiness types. |
| Longitude | ○ Optional | Omitted if blank. Must be paired with Latitude to be valid. |
| Radius | ○ Optional | Omitted if blank. Only relevant for service-area businesses. |
2.4 Site Others Info #
This section overs your site’s written description and the opening hours schedule for your business.
Description #
A short plain-text description of your business. This maps to the schema.org description property and may appear in knowledge panels and rich snippets in search results. Keep it concise and factual — typically 1–3 sentences.
| Field | Validation | Note |
|---|---|---|
| Description | ○ Optional | No asterisk. Omitted from schema output if blank. Recommended for knowledge panel completeness. |
Opening Hours #
➕ Supports Multiple Opening Hours rows — use + Add Hours
Click + Add Hours to add additional time ranges. Each row generates an independent schema.org openingHoursSpecification entry. Use multiple rows for split shifts or if hours differ across weekdays.
Each row contains:
| Sub-field | Details |
|---|---|
| Day | Dropdown — select the day of the week. Example: Monday, Tuesday, Wednesday… |
| Opens time | Start time in 24-hour format. Example: 9:00 AM = 09:00 |
| Closes time | End time in 24-hour format. Example: 5:00 PM = 17:00 |
| ✕ Remove | Removes that specific hours entry from the list |
Format rules (from the plugin hint text):
- Times use 24-hour format — e.g. 3 PM is entered as 15:00
- Each day is a separate row — do not combine days in one entry
- For split shifts, add two separate rows for the same day. Example: Monday 10:00–13:00, then Monday 14:00–18:00
2.5 Help Center #
➕ Supports Multiple Help Center entries — use + Add New
Click + Add New to add additional support contact entries. Each entry generates a separate schema.org ContactPoint. Useful for businesses offering multiple support channels, languages, or serving multiple regions.
Each Help Center entry contains the following fields:
| Field | Description & Example |
|---|---|
| Telephone | Support or help desk phone number for this contact point |
| Contact Type | The role of this contact. Examples: customer support, technical support, billing support, sales |
| Available Language | Comma-separated BCP-47 language codes. Examples: en-US, bn-BD, fr-FR, de-DE |
| Area Served (Country) | Select the country this contact point serves from the dropdown |
| Field | Validation | Note |
|---|---|---|
| Telephone | ○ Optional | Omitted if blank. Include country code for international sites. |
| Contact Type | ○ Optional | Omitted if blank. Using a recognised schema.org contactType value improves rich result eligibility. |
| Available Language | ○ Optional | Comma-separated. Omitted if blank. |
| Area Served | ○ Optional | Select from dropdown. Omitted if no country is chosen. |
2.6 Page #
The Page section maps specific WordPress pages to structured data roles. These assignments help search engines understand the purpose of key pages on your site and associate them with your schema identity.
| Field | Description |
|---|---|
| About Page | Select the WordPress page that serves as your About page. Maps to the schema.org sameAs / about reference within LocalBusiness or Organization schema. |
| Contact Page | Select the WordPress page that serves as your Contact page. Helps Google associate your contact details with your structured data entity. |
| Field | Validation | Note |
|---|---|---|
| About Page | ○ Optional | Dropdown — select from existing pages. Omitted from output if not set. Strongly recommended. |
| Contact Page | ○ Optional | Dropdown — select from existing pages. Omitted from output if not set. Strongly recommended. |
💡 Best Practice
Always assign your About and Contact pages. Google uses these mappings to validate business identity in Knowledge Panels. Both pages should have meaningful content that matches your schema data.
Saving Changes
Click Save Change in the bottom-right corner after completing or updating any fields on this page. Fields marked with a red asterisk (*) must be filled to avoid save errors. All other fields can be left blank and completed later.
